A Custom Listing Strategy for 413 22nd Street
A polished market, pricing, and marketing plan designed specifically for your Downtown Huntington Beach home.
413 22nd Street is more than a 3 bedrooms home in Huntington Beach. It is a rare Downtown opportunity — 3.5 blocks to the sand, beautifully remodeled, and built for the buyers actively searching for the coastal Orange County lifestyle.
Prepared for Dominique Secrest · Jeremiah Secrest · First Team Real Estate
Section 02 — Personalized Welcome
Dominique Secrest, this site was built specifically for your home.
This strategy hub was created to give you a clear, organized view of how I would position, price, and market 413 22nd Street.
My goal is simple: to help you make confident decisions by showing you the market data, the buyer psychology, the lifestyle story, and the marketing strategy behind the sale. This is not meant to replace our in-person conversation — it gives you a polished overview of the plan so you can see your home is being approached with preparation, intention, and strategy.
Section 03 — About
About Jeremiah Secrest
A First Team Real Estate leader serving Huntington Beach and the coastal Orange County communities.
In today's rapidly evolving real estate market, success requires more than experience — it demands adaptability, insight, and a commitment to staying ahead of the curve. That's why I've built my career around The New Rules of Real Estate™ — a forward-thinking approach that empowers clients to make smarter, faster, and more strategic decisions.
As a top-producing Realtor® and regional leader with First Team Real Estate, I bring more than just sales expertise — I bring clarity. Whether you're buying your dream home or selling a signature property, I combine market intelligence, negotiation skills, and a deep understanding of local trends to protect your investment and maximize your outcome.
I believe that hard work, honesty, and integrity are the foundation of every long-term client relationship. I measure success not by sales, but by client satisfaction after the close. That's why I prioritize listening first — so every strategy is built around your unique goals.
If you're ready to navigate today's market with confidence, I'm here to guide you.
Awards & Recognition
- 2024 Top Recruiting Manager of the Year
- 2023 First Team Silver Honoree winner — Top Recruiting Manager of the Year
- 2022 Excellence in Leadership — First Team Manager of the Year Award
- 2017–2021 First Team Silver Honoree winner
- 2012, 2016 First Team Hall of Fame winner
- 2013–2015 First Team Silver Honoree winner
Section 04 — Client Testimonials
What Clients Say
Relationships, repeat clients, and referrals — the strongest measure of how I deliver for the families I serve.
"If you want your home to sell and to be well represented you need to call Jeremiah. Jeremiah was extremely knowledgeable, punctual and very motivated. He always had our best interests in mind. We moved out of state and left our home in his hands and he was always communicative about what was happening and was always reachable when we needed questions answered. I would recommend Jeremiah for anyone who wants to sell their home."
"Jeremiah and his team were outstanding! We had an offer within 4 days of our home being listed and a back-up offer as well. He personally walked us through the listing and marketing program he envisioned for our home. The photos and video really showcased the interior and exterior features. He was very honest with his assessment of the rapidly changing market and we arrived at an appropriate list price. He is very knowledgeable of the market trends in Southern California. I would not hesitate to recommend Jeremiah and First Team if you are selling or buying in the Huntington Beach area. He definitely went above and beyond our expectations."
"Jeremiah is a top notch real estate agent. We had gone with another agent initially and it didn't work out at all. Jeremiah helped us get the most value out of our home and he took care of all the details along the way. I HIGHLY recommend him to anyone selling a house."
"During our first meeting with Jeremiah, he immediately exhibited his professionalism, dedication as a realtor, and knowledge of the Huntington Beach area. He makes you feel like you are his only client. He intently listened to what we wanted and absolutely delivered. He arranged for the re-furbishing of our house which was effortless on our part — his go-to companies charge fair, reasonable prices with exceptional craftsmanship. He truly cares about his clients. A hands-down 5-star experience."
Section 05 — Recently Sold
Recently Sold
A snapshot of recent closings — proof of the pricing strategy, marketing, and negotiation results I deliver in this market.
Represented SellerSold 04/10/2026
2330 Vanguard Way #L101
Costa Mesa, CA 92626
$803,000
Listed at $779,999
2 bd · 2 ba · 1,119 sq ft
Represented BuyerSold 06/12/2024
406 Goldenwest Street
Huntington Beach, CA 92648
$2,160,000
Listed at $2,295,000
3 bd · 2.5 ba · 2,989 sq ft
Represented SellerSold 05/30/2024
347 E 18th Street C
Costa Mesa, CA 92627
$1,250,000
Listed at $1,190,000
3 bd · 2.5 ba · 1,543 sq ft
Section 06 — At a Glance
The Opportunity at a Glance
The strongest listings are built around clarity. For 413 22nd Street, the opportunity is to position the home around the features that are hardest for Downtown Huntington Beach buyers to recreate.
3.5 Blocks to the Sand
An effortless walk to the ocean, the Pier, and Pacific City — the address premium that defines Downtown Huntington Beach.
Beautifully Remodeled
Move-in ready throughout — refreshed finishes, modern systems, and the kind of thoughtful updates buyers expect at this price point.
209-Bottle Wine Fridge
A signature feature for entertainers and collectors — a built-in detail that immediately separates this home from the comp set.
Entertainer's Kitchen
Open, light-filled, and designed around hosting — the heart of the home and a primary emotional driver for coastal buyers.
Three-Story Downtown Layout
2,684 sq ft of flexible living across three levels — separation between bedrooms, living, and entertainment zones.
Walkable Beach Lifestyle
Main Street, the Pier, the boardwalk, and surf breaks all within reach — the everyday rhythm Downtown HB buyers pay a premium for.
Section 07 — Positioning Strategy
How I Would Position 413 22nd Street
A rare combination of remodeled coastal living, walk-to-beach access, and the Downtown Huntington Beach lifestyle.
The most effective positioning for this home is not just "3 bedrooms in Huntington Beach." The stronger story is the combination of features that are increasingly difficult to find together: a beautifully remodeled interior, an entertainer's kitchen with a 209-bottle wine fridge, 3.5 blocks to the sand, and proximity to Lake Park and the Huntington Beach school story.
01
Near the Beach
3.5 blocks to the sand is the headline. We lead with proximity — photography, video, and copy all anchor to the walk-to-beach lifestyle.
02
Near Lake Park
Lake Park and the surrounding green corridors give Downtown a neighborhood feel buyers respond to — a quiet counterpoint to the beach energy.
03
Beach Living
Surf City lifestyle, year-round events, the Pier, and the boardwalk — we sell the daily experience of living here, not just the floor plan.
04
Schools
Smith Elementary, Dwyer Middle, and Huntington Beach High give the home gravity in the family buyer pool — long-term value buyers can measure.
Section 08 — Downtown Huntington Beach
Why Buyers Are Drawn to Downtown Huntington Beach
Downtown Huntington Beach has a feel few coastal Orange County neighborhoods can match. It offers the energy of Main Street, the rhythm of the Pier and the boardwalk, and the grounded, community-oriented lifestyle of a walkable beach town shaped by surf culture, year-round events, and a strong neighborhood identity.
Main Street & Pacific City
Steps to Main Street's restaurants, cafés, and shops, plus Pacific City's open-air retail, dining, and rooftop ocean views.
Top-Rated Schools
Served by Smith Elementary, Dwyer Middle School, and Huntington Beach High — a school combination that consistently attracts relocating coastal families.
The Beach & Pier
A short walk to the sand, the iconic Huntington Beach Pier, the bike path, and miles of open coastline — the heart of the Surf City lifestyle.
Lake Park & Walkable Streets
Mature blocks, Lake Park, and the established character of Downtown HB — scale and curb appeal newer tracts can't replicate.
Surf City Community
A city known for its US Open of Surfing, Pier Plaza events, Fourth of July parade, and strong neighborhood identity — a compelling story for the right buyer.
Long-Term Coastal Value
Downtown Huntington Beach has historically been one of Orange County's most desirable, tightly-held coastal submarkets — a meaningful long-term positioning point.
"The emotional appeal of Downtown Huntington Beach is the rhythm of the coast — morning walks to the Pier, coffee on Main Street, the boardwalk at sunset, and the comfort of living in a walkable beach community that feels both energetic and connected."
Section 09 — Demand Profile
Who Is Most Likely to Respond to This Home?
The most likely buyer pool is made up of people looking for a remodeled, walk-to-beach Downtown Huntington Beach home with entertaining appeal, school access, and meaningful long-term coastal value.
01
Second Home Buyers
Buyers from inland OC, LA, and the Inland Empire who want a turn-key coastal weekend home steps from the Pier and Main Street.
02
Beach Lifestyle Seekers
Buyers prioritizing walkability to the sand — surfers, runners, and remote professionals who pay a clear premium for proximity.
03
Vacation Living
Investors and lifestyle buyers focused on Downtown HB's vacation-rental and entertaining appeal — a remodeled, entertainer-ready interior is exactly the spec they look for.
04
Move-Up Buyers
Families and couples graduating into a Downtown lifestyle home — drawn by the remodeled finishes, the three-story layout, and the school story.
Section 10 — Market Snapshot
Current Market & CMA Snapshot
The pricing strategy for 413 22nd Street is grounded in the most relevant nearby sales, current Downtown Huntington Beach buyer activity, and the difference between simply being on the market and being positioned correctly.
Pulled 5/18/26 — Downtown Huntington Beach single-family homes, 2,400–2,800 sq ft, closed 2/17/26–5/18/26 plus current actives and pendings. 7 comparable listings.
Closed Low
$2,125,000
Closed High
$2,700,000
Closed Avg
$2,293,750
Closed Median
$2,175,000
Avg $/Sq Ft
$861.87
Avg DOM (Closed)
52 Days
Comparable Sales Summary
| Address | Status | Price | Sold | $/SqFt | DOM | Bd | Ba | SqFt | Lot | Yr |
|---|---|---|---|---|---|---|---|---|---|---|
| 413 22nd Street (Subject) | Active | TBD | — | — | — | 3 | 2.5 | 2,684 | 2,875 | 1995 |
| 520 13th St | Closed | $2,700,000 | 04/15/26 | $992.28 | 110 | 4 | 5 | 2,721 | 2,877 | 2014 |
| 622 22nd St | Closed | $2,200,000 | 03/31/26 | $833.02 | 38 | 3 | 3 | 2,641 | 2,875 | 1990 |
| 621 8th St | Closed | $2,150,000 | 03/18/26 | $796.30 | 43 | 3 | 4 | 2,700 | 2,875 | 1990 |
| 213 12th St | Closed | $2,125,000 | 05/07/26 | $825.88 | 18 | 3 | 4 | 2,573 | 2,875 | 1989 |
| 428 7th St | Pending | $3,198,000 | — | $1,143.78 | 36 | 3 | 4 | 2,796 | 2,938 | 2017 |
| 620 22nd St | Active | $2,449,000 | — | $885.71 | 13 | 3 | 4 | 2,765 | 2,938 | 1995 |
| 515 21st St | Active | $2,249,000 | — | $851.57 | 8 | 3 | 3 | 2,641 | 2,875 | 1990 |
Source: Quick CMA prepared by Jeremiah Secrest, DRE# 01784726, on 5/18/26. All Huntington Beach.
Market Interpretation
The comp set tells a clear story: well-presented Downtown HB homes in the 2,600–2,800 sq ft range are closing between roughly $2.125M and $2.7M, with a median around $2.175M and an average $/sq ft of ~$862. The two outliers — 520 13th at $992/sq ft (newer 2014 build) and the 428 7th pending at $1,144/sq ft (2017 build) — confirm a meaningful premium for newer construction. Active inventory is currently moving quickly when priced sharply (515 21st and 620 22nd, both under 14 days on market), while homes that drift on price are still sitting (621 8th took 43 days; 520 13th took 110). The opportunity for 413 22nd Street is to launch sharply within the resale band and convert early attention into a strong opening offer.
Section 11 — Pricing Strategy
Recommended Pricing Strategy
Confident, strategic, and market-aware.
Based on the current comparable sales, active competition, and the specific strengths of 413 22nd Street, the most responsible estimated value range will be finalized from the CMA data and presented in person.
Suggested Launch Price Range
$2,349,000 – $2,399,000
Positioned just above the resale comp average ($2.29M) and below the newer-build pending ($3.19M) — sharp enough to drive first-weekend traffic, confident enough to protect negotiating leverage.
Too Low
May create activity, but risks leaving money on the table if the home is under-positioned relative to its remodeled finishes and walk-to-beach advantages.
Strategic Launch
The best balance between confidence and demand. The goal is to attract serious Downtown HB buyers quickly, generate urgency, and preserve negotiating leverage.
Too High
May cause buyers to compare the home unfavorably against larger or newer options, creating longer market time and potential price reductions.
Important Disclaimer: This is a pricing strategy, not a guaranteed sales price. Final market value will be determined by buyer response, competing inventory, interest rates, showing feedback, and offer activity at the time of launch.
Section 12 — Marketing
The Marketing Plan
More than exposure. A coordinated demand strategy.
The marketing for this Downtown Huntington Beach home is designed to make buyers understand the full value of the property before they ever step through the door. The campaign combines premium visuals, lifestyle storytelling, targeted digital exposure, and strong launch momentum.
Property Preparation
A walk-through with prioritized recommendations for paint, landscaping, decluttering, lighting, and small improvements that move buyer perception.
Premium Photography
Professional photography that captures curb appeal, the remodeled interior, natural light, the entertainer's kitchen, and the downtown street scene.
Aerial Drone Photography & Video
FAA-licensed drone stills and a flyover clip that showcase the lot, the rooftop views, the walkable street, and proximity to the beach and Pier.
3D Matterport Virtual Tour
A fully navigable 3D walk-through for out-of-area, second-home, and relocation buyers — featured on the MLS, the listing site, and social media.
Lifestyle Video
A short-form video that sells the Downtown Huntington Beach lifestyle — Main Street, the Pier, walkable streets, and the daily rhythm of the neighborhood.
Floor Plan & Feature Story
A clear floor plan and feature sheet that helps buyers understand exactly how the home lives across all three stories before they ever step inside.
Targeted Syndication
Distribution to Zillow, Redfin, Realtor.com, Homes.com, and Trulia, plus First Team's LeadingRE relocation network and the Sneak Preview platform.
Funded Social Ad Campaign
A dedicated paid social budget across Facebook, Instagram, and YouTube targeting Huntington Beach, Costa Mesa, and South County move-up buyers — with retargeting.
Buyer Psychology Messaging
Listing copy and marketing assets engineered around the features Downtown HB buyers care most about: walkability, beach access, remodeled interiors, and entertaining.
Open House Strategy
A first-weekend open house plan designed to concentrate buyer traffic, generate urgency, and gather actionable showing feedback.
Digital Launch Campaign
Coordinated social, email, syndication, and paid placement designed to maximize attention during the critical first week on market.
Feedback & Adjustment Plan
Weekly review of showing activity, online engagement, and competing inventory so we can adjust quickly and stay ahead of the market.
Section 13 — Launch Timeline
Recommended Launch Timeline
- 1
Strategy & Pricing Alignment
Confirm pricing, seller goals, timing, disclosures, and the pre-market preparation plan.
- 2
Property Preparation
Decluttering, landscaping, touch-ups, staging recommendations, and final presentation prep.
- 3
Media Day
Professional photography, video, and floor plan capture — the foundation of the marketing campaign.
- 4
Pre-Market Awareness
Use First Team's internal network and buyer-demand tools to create early awareness.
- 5
MLS Launch
Launch with polished copy, professional media, clear feature positioning, and full digital distribution.
- 6
First Weekend Momentum
Coordinated open house, agent communication, and buyer follow-up to capture early demand.
- 7
Review & Negotiate
Analyze offers — price, terms, contingencies, financing strength, and net proceeds.
- 8
Escrow Management
Guide inspections, appraisal, contingency timelines, negotiation, and closing details.
Section 14 — First Team Advantage
The Platform Behind the Plan
You're not just hiring an agent. You're hiring a strategy, a network, and a marketing platform.
First Team Real Estate brings nearly five decades of Southern California market experience, deep local brand recognition, and a seller-focused marketing platform designed to create demand, maximize exposure, and keep sellers informed throughout the process.
Proven Southern California Presence
First Team has been serving Southern California sellers since 1976 across multiple market cycles.
Buyer Delivery System
Proprietary tools designed to expose listings to buyer demand before and during the public launch.
Sneak Preview
A First Team platform that helps generate internal awareness and early buyer interest before going fully live.
Broad Digital Syndication
Distribution across a broad digital ecosystem to expand visibility well beyond the MLS.
Social & Digital Campaigns
Targeted digital campaigns featuring professional media, traffic reporting, and audience targeting.
Weekly Listing Activity Reports
You shouldn't have to guess what's happening. Weekly reporting keeps you fully informed.
Global & Relocation Network
Through Leading Real Estate Companies of the World, exposure extends to a relocation and referral audience.
Seller Convenience Options
Programs like First Impressions Concierge, Flex, and Cash Offer+ help sellers solve preparation and timing challenges.
Disclaimer: Some programs, luxury placements, financing tools, or syndication benefits may be subject to qualification, availability, and program terms.
Section 15 — Track Record
The Numbers Behind the Team
Pricing strategy, marketing, and negotiation — measured by hard results across Huntington Beach and coastal Orange County transactions.
Jeremiah's Career Totals
Total Homes Sold
218
Career total
Total Career Volume
$208 Million
Career closed sales volume
First Team Brokerage Stats
25 Years of Proven Performance
Source: Trendgraphix · 1/1/2000 – 12/31/2025
Total Homes Sold
217,275
First Team brokerage · last 25 years
Total Buyers Represented
101,805
First Team brokerage · last 25 years
Section 16 — Full CMA
Full Comparative Market Analysis
The pricing strategy is supported by a detailed review of nearby Downtown Huntington Beach comparable sales, active competition, market timing, days on market, price-per-square-foot trends, and feature-by-feature comparison.
Comparative Market Analysis
413 22nd Street · Huntington Beach
The CMA is designed to guide pricing strategy. It is not a promise or guarantee of final sales price.
View the Comparable SalesSection 17 — Next Steps
Recommended Next Steps
To move forward with confidence, the next step is to align on timing, preparation, pricing, media, launch strategy, and communication expectations.
Ready to build the launch plan?
I'm prepared to walk through the strategy, answer your questions, and help you decide the best path forward for 413 22nd Street.
- 01Confirm target launch window
- 02Finalize pricing strategy
- 03Review property preparation recommendations
- 04Schedule photography and media
- 05Prepare listing copy and marketing assets
- 06Launch pre-market awareness where appropriate
- 07Go live with coordinated MLS and digital campaign
- 08Coordinate first-weekend open house